The RC Cola commercial that went viral last year has reached “The Ellen Show”!
On Saturday, January 23, the said commercial featured by host Ellen DeGeneres on the segment, “Ellen and Twitch Guess What’s Going to Happen Next in This Crazy Commercial.”
In the game, DeGeneres and the show’s in-house DJ, Stephen “tWitch” Boss, try to predict the ending of an ad, given three options shown midway.
RC Cola’s ad was one of four shown in the segment.
“I was wondering how they were gonna drink it and that’s how,” Ellen said after watching the full commercial
While her cohost Twitch is speechless before giving a nervous laugh.
“Well if you haven’t started drinking already, then now is the time,” she added.
But did you know that Herbert Hernandez, guitarist of Moonstar88 and founding partner of Gigil Group, was the team behind the ad? The guitarist expressed his elation over the feature.
“My gahd! @rccola_ph sa @TheEllenShow waaaaaaaaa!!!!” he tweeted.
Released in November, the commercial became viral and drew polarizing opinions on social media for its unusual and surrealist execution.
The soft drink brand featured a young boy who comes home from school to confront his mother about being adopted. She proves to him her maternal authenticity in the weirdest way!
The success of the commercial spawned a follow-up, this time featuring bandmates with body parts that dispense ice, and, of course, the branded soda.
The RC ad got three million organic views in 24 hours and was a hot topic for days. The market took notice, shares of parent Macay Holdings rose 13.7%.
Herbert, in one of his statements, said that the ad aimed to entertain, thus encouraged viewers to not take it too seriously.
Watch Ellen’s video below:
Your thoughts?
The post Ellen DeGeneres had this reaction over RC Cola’s commercial appeared first on SHOWBIZ PH INSIDER.
Source: Showbiz PH Insider
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