Victoria’s Secret is continuing to reform the brand.
Following the news of the brand hiring their first-ever model with Down Syndrome, the Pink brand introduced TikTok‘s Remi Bader as their latest brand ambassador and size consultant amid larger size rollout, via WWD.
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“We love how Remi uses her platform to push the boundaries and make real change. We’re always striving to improve as a brand and ensure our customers feel empowered and confident in our products. We also admire how she’s real about all aspects of being an influencer and how she’s been so open about her own mental health journey,” the company’s Amy Hauk said in a statement.
The partnership includes the addition of larger sizes in Pink’s swimwear category, for the first time up to a size XXL, as well as expanded sizes up to XXL in intimates and apparel across all stores next month. (Larger sizes were previously only available online.)
“What intrigued me so much about this partnership — besides the fact that I grew up wearing Pink — is the brand’s openness for my honesty and desire to see change. Pink has made a lot of strides over the years to be more inclusive and focus on mental health and I’m really honored to work with the team to help young adults embrace their bodies and be an honest voice for the amazing community I’ve built,” Remi said in a statement.
Find out more about the changes happening at the brand following backlash and controversy.
@remibader LETS GO!!!!! @vspink ♬ Coming for You (feat. A1 x J1) – SwitchOTR
Source: Showbiz PH Insider
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